Combating fraud on a growing marketplace.
Customer Problem
Growth of the marketplace has also seen an increase in fraudulent sellers and spam.
Criteria
Implement a seller identity verification process that ensures we are meeting legal requirements with minimal impact to the user experience within the selling flow.
Timeline
2023 - 2024
Role
Product Designer
Collaborators
Seller Verification (KYC/KYB)
Know your customer / Know your business. One of the largest and most critical projects the company has taken on. Heavy collaboration with c-suite and Etsy (parent company) to hit compliance milestones, review technical implementation, and remain in lock step with our legal team.
Challenges
Working within legacy technical constraints, integrating with a leading third-party compliance vendor, avoiding major fines and real business risk contingent on managing regulatory timelines. New Seller Onboarding has many historical hurdles and we needed to create a solution within deep rooted product architecture.
Disclaimer
Due to the sensitivity of this work more details are available upon request.