Shortening the time to sell by cutting friction in half. Sell your gear instantly and drop off at a participating shop near you.
Customer Problem
As an individual seller, creating a listing, shipping, and delayed payout are major barriers in my decision to sell. As a dealer, I have trouble acquiring used gear and bringing in more foot traffic.
Business Opportunity
A change in the macro economic environment has shifted the musical instrument industry away from new gear manufacturing with more dealers willing to stock used gear, cultivating the circular economy where Reverb is well positioned to help bridge this gap.
Timeline
2025 - Present
Role
Lead Product Designer
Collaborators
Sell in-store
I led design on this 0→1 product initiative, defining a human-centered local resale experience in close partnership with product and engineering.
Metric goals to hit product market fit
We surpassed our goals of 52 UPLs monthly, 25 new sellers activated monthly, and positive CSAT.
Trade-in locally beta, in motion
I worked closely with our Design Systems team to support both Light and Dark modes on iOS and Android.
Dealer acceptance
Simple selection flow for dealers to confirm gear when sellers visit the shop.
What gear is eligible?
Electric Guitars, Amps, Effects and Pedals in very good condition or better, with no modifications.
Who's eligible?
Users in select cities. Manchester Music Mill (Manchester, NH), Palen Music Center (Springfield, MO), Tone Shop Guitars (Addison, TX), ProAudioStar (Brooklyn, NY).
Challenges
Building a working solution within three months in order to reduce costs forced us to cut a majority of scope and required us to handle some aspects of the experience manually, including financial monitoring and dealer onboarding.
Learnings
Sellers began trading in multiple pieces of gear at once, with one seller submitting 19 items in bulk. We built a trade-in management view for sellers to track their progress and payout, while making it easier to submit multiple trade-ins.
Scaling Sell in-store
In September 2025, after seeing some slowness with encouraging Active Buyers to become New Sellers we conducted more research and pivoted our product framing from Trade in locally to Sell in-store. We introduced new eligible categories: Acoustic Guitars, Basses, and Keys & Synths. We also broadened shop locations and geo-location radius for eligible shops.
Product market fit
A few weeks after these changes we hit product market fit and continued to see strong upward growth with a plan to scale nationwide.
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