Challenging the status quo of our mid-funnel experience. Help customers find the best value for their budget.
Customer Problem
Make me aware of ways to save, give me reasons to trust, help me compare.
Business Opportunity
Increase incremental orders, build foundational and scalable improvements to the Reverb ecosystem.
Timeline
2024 - 2025
Role
Lead Product Designer
Collaborators
RF BR MT AB LD FR MT LD GM
Reverb Outlet
Make it easy to find affordable gear. New and like-new gear for less.
Following post-pandemic economic trends
I drove design for Spectrum of Value, including the launch of The Reverb Outlet, which has increased used-gear conversion by +34% YoY ($80M+ as of 2025).
Typical new price
Show the value of used when compared to new.
Comparison shopping
Vision for better tools to compare price, condition, traits.
Condition simplification
Vision for re-mapping our conditions to be more concise based on user research.
