Challenging the status quo of our mid-funnel experience. Help customers find the best value for their budget.
Customer Problem
Make me aware of ways to save, give me reasons to trust, help me compare.
Business Opportunity
Increase incremental orders, build foundational and scalable improvements to the Reverb ecosystem.
Timeline
2024 - 2025
Role
Product Designer
Collaborators
Reverb Outlet
Make it easy to find affordable gear. New and like-new gear for less.
Reverb Outlet Metrics
By the end of the year we hit our goal for incremental orders, while Outlet and Exclusive gear grew +34% YoY. Outlet and Exclusive has delivered a total of $39M in gross GMS and continues to outperform each subsequent quarter.
Typical new price
Show the value of used when compared to new.
Comparison shopping
Vision for better tools to compare price, condition, traits.
Condition simplification
Vision for re-mapping our conditions to be more concise based on user research.
