Users perceive Reverb as expensive even though the marketplace is filled with afforable listings. Help customers find the best value for their budget.
Customer Problem
Make me aware of ways to save, give me reasons to trust, help me compare.
Business Opportunity
New gear manufactoring has slowed post-pandemic with more demand for used gear. Increase incremental orders, build foundational and scalable improvements to the comparison shopping experience.
Timeline
2024 - 2025
Role
Lead Product Designer
Collaborators
Reverb Outlet
Make it easy to find affordable gear. New and like-new gear for less.
Response to business headwinds
I drove design for Buyer Growth, including the launch of The Reverb Outlet. We successfully helped buyers understand the value of used when compared to new inventory.
New brand color design system rules
I worked closely with our Design System team, Brand, and Head of Design to deliver new guidelines for how brand colors appear in Dark Mode.
Typical new price
Show the value of used when compared to new.
Comparison shopping
Vision for better tools to compare price, condition, traits.
Condition simplification
Vision for re-mapping our conditions to be more concise based on user research.
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