Customer Problem
Navigating the mid-funnel experience is cumbersome, dated, and buggy.
Criteria
Design a fluid mid-funnel experience for site replatform onto new Salesforce architecture.
Timeline
2019 - 2021
Role
Product Designer, UX Researcher
Collaborators
RA SS PM VC HK MC CH ES OC LR SS
Overview
Our team codified a design system and prepared the site for a full replatform onto new site architecture powered by Salesforce. As one of two designers, our coverage spanned all three brands — Ann Taylor, LOFT, and Lou & Grey. Over the two years I worked at Ann, our team grew to four. Ann Taylor is a name brand with a long history, founded in 1954.
Home
Head back to the index of this site
