Overview

Discover Local Music → Find Local Shows → Create Immersive Stations. MegsRadio was an ad-free, non-profit, personalized Internet radio system. The primary goal – to promote the work of local artists by contextualizing their music with songs by well-known artists.

Brand Identity

We wanted to incorporate a memorable local landmark. We landed on a logo that gives a nod to Taughannock Falls. The "M" shaped logo both represents MegsRadio, a speaker, as well as the flowing water of the falls.

Color Exploration

During the process of assessing our logo and initial branding for the app, we discussed the importance of finding a color that made us stand out amongst the most recognizable of platforms like Pandora's blue and Spotify's green. We wanted to create our own unique color choice for the MegsRadio brand that radiated homegrown and still felt like a music app.

User Research

Designing for MegsRadio started with research of other music services, streaming sites and apps. Through this exercise we were able to clearly decipher how our competitors, whether direct or indirect, created their unique experiences. We did this by building wireframes of each individual screen interaction of Spotify, Rdio, and Pandora apps respectively.

From there we held user tests, focus groups, and A/B testing of our own experience.

User Experience

To combat endless choice, MegsRadio suggested stations a user might be interested in. From there, users could get more creative by fine tuning their station or starting a new one altogether.