Finding brand voice

I worked directly with our founder to develop a brandmark that carried local themes through the experience. We landed on a logo that gives a nod to Taughannock Falls, a memorable local landmark. The "M" shaped logo both represents MegsRadio, a speaker, as well as the flowing water of the falls.

Setting the right tone

During the process of assessing our logo and initial branding for the app, we discussed the importance of finding a color that made us stand out amongst the most recognizable of platforms like Pandora's blue and Spotify's green. We wanted to create our own unique color choice for the MegsRadio brand that radiated homegrown and still felt like a music app.

Understanding current software

Designing for MegsRadio started with research of other music services, streaming sites, and apps. I led our cross-competitive analysis alongside our lead user researcher to clearly decipher the intent behind our competitors' solutions. We brought the entire team together for workshops of app tear-downs from Spotify, Rdio, and Pandora.

I led user tests, focus groups, and A/B testing of our own proof of concept.

Where we differed

To combat endless choice, MegsRadio suggested stations a user might be interested in. From there, users could get more creative by fine tuning their station or starting a new one altogether. When artists were playing a show near you, we directed users to purchase tickets to the upcoming event.